Maximise your Sleep Out fundraising

With Sleep Out 2021 just a short while away, now is a great time to push to reach your fundraising target. The Benjamin Foundation Fundraising Officer, Joshua Antcliff is here with his ‘Top Tips’ to maximise your Sleep Out fundraising and to give you confidence in reaching out to hit or even exceed your target. With plenty of fundraising experience behind him, including taking on the Three Peaks Challenge, GEAR10k, Movie Marathons, Tea Baths and more, we hope that you’re inspired by Joshua’s wealth of knowledge and enthusiasm for charity fundraising.

Your reason for taking part

“Along the fundraising journey, the time just before Sleep Out can be considered as one of the most important as there is more of a sense of urgency to gather donations. It is great to use this urgency to reach out to friends and family for donations to your Sleep Out challenge. As you ask, make sure to remind them of the challenge, that you’re supporting local charity The Benjamin Foundation and most importantly, why you are taking part in Sleep Out and raising money. We all have our own reasons but your reason will be why your supporters are donating to you – be sure to share this.

Examples of how donations help

Being at 80-90% of your target as we draw nearer to Sleep Out great place to be. You can use this opportunity to remind your supporters just how close you are to your target. In the past I have been inclined to highlight the importance of small donations. For instance, if you are just £10 away from your target, you can tell your supporters that “donating £10 will help me hit my fundraising target for Sleep Out. £10 can make a big difference, such as paying for a welcome pack of essentials for a young person entering new accommodation.” Learning the importance of these contributions can easily motivate someone to donate that bit extra to helping you hit your fundraising target. Why not use some of our examples below:

  • £10 could pay for a welcome pack of essentials when a young person at risk of homelessness arrives at one of our accommodation centres.
  • £20 could buy mindfulness resources to help improve a young person’s wellbeing.
  • £40 could pay for an hour of one-to-one practical and emotional support to help a young person find a job.
  • £100 could pay for household essentials when a young person is ready to move on from our accommodation services.


Fundraising is meant to be fun, so when putting out your social media posts, don’t forget to include an attention-grabbing photo of yourself. Maybe you can wear a beanie hat, grab a sleeping bag, and a cheesy grin! For the bravest of social media stars out there, why not record a video of yourself explaining why you are taking part in Sleep Out? This, again, lets your friends and family know your reasons for taking part, and why your supporters are choosing to donate to you.

Personalise your fundraising page

Did you know you can personalise your JustGiving page too? Follow these steps to tailor your fundraising story:

  • Log into your JustGiving account and click on your name in the top right corner
  • Select ‘profile’ here you can upload a profile photo
  • You should be able to see your fundraising page here too. Simply click ‘edit’
  • Here you can add more photos, tailor your story, name your page etc. You can even access JustGiving GIF library here. Give it a try and download some animations for your social media.

Fundraise before, during and after Sleep Out

Your fundraising doesn’t have to stop as the event finishes. In fact, from previous events we know that a huge amount of money is raised after Sleep Out itself; it’s a time when you can share what the experience and challenge was really like in order to invite more donations – so keep going after Sleep Out is complete. Your JustGiving fundraising page will be open for donations for some time after the event.

You should regularly remember to update your supporters on how Sleep Out went, letting them know how cold you were, and how little sleep you got, and thanking them for supporting you through your fundraising. You can do this easily via social media – remember to include a link to your fundraising page each time. Why not try doing a live video through Facebook, Twitter or Instagram from the event itself?

Be proud

Always reflect back upon your efforts and contributions and be proud of what you have achieved. No matter how much money you raise, it is still important and can be life-changing for local young people. Sleep Out also raises awareness of youth homelessness so no matter how much you have raised, you will have made a fantastic contribution to helping young people in Norfolk and Suffolk to finally feel hopeful of a better future. Thank you.”

If you need any support with your JustGiving page or fundraising, please do not hesitate to contact Joshua on [email protected]

Quote Marks Left Our visits to Rose Meadow Care Home mix the generations and it really works. Everybody looks forward to it and it builds links within our community.

Town Tots and Kidzone staff member

Quote Marks Right