Flight For Youth is our anniversary fundraising campaign celebration 25 years of The Benjamin Foundation and we’re inviting the local community, individuals and businesses to get involved by purchasing ceramic butterflies which will form two art installations this Summer. 

The installations will transform Holkham Hall and The Assembly House in Norwich into a kaleidoscope of butterflies, with an art installation designed by students from Norwich University of the Arts. The campaign has been generously supported by companies across Norfolk and our thanks to each and every one of them, in particular our headline sponsor, Norwich High School for Girls.

We are delighted by the support that Flight for Youth is receiving, and just one of the businesses keen to be involved was Kingsley Healthcare. In addition to the coloured ceramic butterflies, the ‘Paint Your Own’ butterfly option has proven to be just as popular with Kingsley Healthcare keen to demonstrate their creative talents! We caught up with Head of Public Relations, Stephen Pullinger to hear more about how the residents and staff at their care homes across the country (and beyond!) have been getting involved:

Why did you want to get involved with Flight for Youth?

“We wanted to do something special for Kingsley’s 20th anniversary year. Kingsley’s founders Daya and Sumi Thayan are very charity minded and really keen to support good causes in the communities in which we operate. We see the same values in The Benjamin Foundation as Daya and Sumi’s own charity, the Lotus Foundation, which was set up to help orphans and displaced families after the tsunami which devastated parts of Sri Lanka.”

How have you, staff and residents been getting involved?

“As well as buying butterflies and painting them, all of our care homes – and our staff at head office in Lowestoft – have pledged to organise a fundraising event some time during the year.”

What have been the benefits for residents and staff?

“The residents and staff have found painting the butterflies a really fun art project and some of our homes are already planning outings to see the finished art installations.”

How many care homes are involved?

“30 care homes, including those as far afield as Cheshire and Dorset as well as East Anglia. As well as our elderly care homes, young adults in our learning disability services have also been taking part.”

How many butterflies have been painted so far?

“Each home has purchased 10 butterflies so there will be eventually be 300. One of our senior head office staff, Purchasing Director Zubair Dadabhoy, even took a butterfly with him on a trip to see family in Doha, Qatar, and it was delightfully painted by Megan, the 11-year-old daughter of friends.”

What has been the best thing (so far!) about engaging with Flight for Youth?

“It’s been great taking part in such a big art project and supporting such a worthy local cause. It’s really important for our residents to retain links with their local community and this is a wonderful way of cementing those links.”

Thank you to the whole Kingsley Healthcare team for your support!

If your business or community group would also like to support Flight for Youth, visit the webpage for further information or contact Colin Lang on 01603 615670.

Each year we help over 2,500 people in Norfolk and Suffolk
Buy your butterfly